Same venue, Mexican cuisine. I met with the wife of the owner after the first week of the grand opening. “I know the history of this location, I explained. I also am familiar with the other previously failed restaurant ventures here and would like to set a time meet to Read more…
Advertising and Customers = the need for a long-term strategy What good is a business without advertising? What good is advertising without returning customers? And what good is success without a long term strategy? Effective advertising needs to reach your intended market – with consideration for the ideal ingredients to Read more…
Your Brand Many times businesses (new ones in particular) fail to understand how branding an intricate part of their marketing campaign. In strip malls across the country, businesses come and go. An entrepreneur launches a business, puts up a sign and even tacks up a “grand opening banner” which indefinitely Read more…