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July 2019

mexican restaurant
Marketing

The 4th Restaurant in the Same Location

Same venue, Mexican cuisine. I met with the wife of the owner after the first week of the grand opening. “I know the history of this location, I explained. I also am familiar with the other previously failed restaurant ventures here and would like to set a time meet to Read more…

By John Russell, 3 years ago
advertising
Marketing

Advertising and Customers

Advertising and Customers = the need for a long-term strategy What good is a business without advertising? What good is advertising without returning customers? And what good is success without a long term strategy? Effective advertising needs to reach your intended market – with consideration for the ideal ingredients to Read more…

By John Russell, 3 yearsJuly 22, 2019 ago
branding
Marketing

Your Brand – So, what makes you worth their visit?

Your Brand Many times businesses (new ones in particular) fail to understand how branding an intricate part of their marketing campaign. In strip malls across the country, businesses come and go. An entrepreneur launches a business, puts up a sign and even tacks up a “grand opening banner” which indefinitely Read more…

By John Russell, 3 years ago
Recent Posts
  • Engaging Customers During a Pandemic
  • Five Tips for Negotiating a Contract
  • The 4th Restaurant in the Same Location
  • Advertising and Customers
  • Your Brand – So, what makes you worth their visit?
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